“Our product is called amaxAV and allows us to broadcast digital content such as sports, news, radio and cartoons directly onto your mobile device if it has the required receiver,” said Asiaspace Digital Network chairman Datuk Abdul Ghani Abdullah.
“This is already being done in South Korea with great success and we hope to replicate that here.”
To that end, Airspace has signed a mutual co-operation agreement with South Korean broadcast support company Korean Radio Promotion Association to provide assistance in the implementation of amaxAV.
The company said it has already installed digital transmitters on existing telecommunication towers, which allow it to broadcast to mobile devices with the amaxAV receiver within a certain range.
Additionally Asiaspace said it has signed deals with CNBC and local radio conglomerate AMP to provide content. The company hopes to have 300 transmitters installed by the time amaxAV is due to be rolled out.
“We are also in talks with ESPN to broadcast sports highlights in high definition (HD),” said the company’s vice-president of content development and broadcasting Ahmad Shah.
He said that the Asiaspace could broadcast full-length football matches live on mobile devices.
However this would be contingent on demand and whether those who own the copyright agree to such a move.
Asiaspace insists it is not trying to compete with or replace local satellite TV provider Astro.
“The service we are offering is for mobile devices only and therefore it complements rather than competes with satellite TV, which is generally watched at home or on a public TV,” said Abdul Ghani.
AmaxAV is due to be launched by the end of the year at a base rate of RM30 per month depending on the package. The company declined to give dates or elaborate on the packages.
No comments:
Post a Comment